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StarTimes Director of Marketing and PR Mr. Japhet

Start Times adjusts bouquet pricing as competition tighten

Pay Television Company StarTimes Media has restructured its terrestrial platform bouquets in a move that will see the company focus on only three key subscription packages.

Speaking during the launch ceremony, StarTimes Director of Marketing and PR Mr. Japhet Akhulia noted that the changes present a stronger subscriber offer both in terms of price as well as premium content that will be available on the superior Classic bouquet.

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With the changes, Classic bouquet now becomes the superior subscription package for the broadcaster that will now be retailing at only Ksh. 749 per month. This presents a 50% price drop down from the former top Unique bouquet’s rate of Ksh. 1,499.

The other two bouquets that will be available to StarTimes subscribers include Basic and Nyota that will be retailing at Ksh. 599 and Ksh. 259 respectively.

StarTimes marketing director Japhet Akhulia (left) is joined by regional director marketing Aldrine Nsubuga (Right). The company has extended a 50 per cent price cut on the bouquet to grow subscriber base.

“StarTimes subscribers now have a stronger proposition. We have not only dropped the cost of our superior bouquet by 50% but also made strategic improvements by adding six more channels key in extending value for money to our Classic bouquet subscribers.” Noted Mr. Akhulia.

StarTimes subscribers on the broadcaster’s satellite television platform will have the option of Super, Smart or Nova bouquet retailing at Ksh. 1,499, Ksh, 899 or Ksh. 449 respectively.

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“These strategic changes are mainly geared towards growing our subscriber retention, upgrading subscribers to higher bouquets as well as growing our numbers in our quest to enable more Kenyan households to access and enjoy digital television at the most affordable rates in the market,” added Mr. Akhulia.

With the three bouquets now available on the terrestrial platform, subscribers can pay a daily fee of as low as Ksh 25 on Nyota bouquet, Ksh 60 on Basic bouquet or Ksh 85 on Classic bouquet.

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Weekly charges on Nyota, Basic and Classic bouquets are Ksh 95, Ksh 220 or Ksh 340 respectively.

 

About Edwin Ochieng

Edwin Ochieng is living true to the calling of Journalism, He is passionate about issues of Business and Politics. Edwin Ochieng is a graduate from St Paul University and East African School of Media Studies (EASMS).

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