Having worked as a model for various outlets like Roselly Collection and Digital marketer for Shoehubke Rosemary felt she needed to start her own business having assessed the market and created market for herself.
With just five thousands shillings from her savings, Utopian Wear was started in March 2018 though it was known as Roses Men Wear back then. “I started by selling second hand (mitumba) socks and ties mostly relying on word of mouth mostly to family members, friends and friends of friends.” Rosemary told our Newsline.co.ke reporter.
“I didn’t introduce my business to any online platform despite having a large following. I was filled with so much fear if it was going to work or not since I had no experience in business. As time went by, more people got to know about my business through referrals. It’s then that I decided to take Roses Men Wear online. This time I was no longer limited to socks and ties but had gradually grown and was selling a variety of men apparel. This time I was doing both new and second hand outfits.”
“As time went by more people got to know about my business through referrals, it is then I decided to take my Roses Men Wear online this time it was no longer socks and ties but I had gradually grown to sell more varieties of men apparel and this time I did both new and second hand outfits. I really thank God the first responses I got were fair. I got orders often till December 2018, being in business and still schooling can be a bit challenging.” the third year Kenyatta university student continued.
I halted my business in December 2018 to prepare for a school attachment which I was to attend from January to early April 2019. It was such a tough time for me because I had gotten to love my business so much. I worried so much because I felt 3months is such a long time to halt a business and get back. But again I had to attend my attachment its a compulsory requirements.
I went to Mombasa I worked at the cerebral palsy foundation center- Tudor Mombasa. With my business in mind still, I took advantage of this time to research , read and consult from few friends on how I would run my business to becoming a successful one. So I learnt of
1. branding as one of the key factors,
2. Problem solving. What problem would my business be solving?
3. Suppliers – I needed supplier who could supply quality items
4. Who are the right people to partner with
5. My distribution channels
6. Value proposition
8. Selling – what will I be selling to my clients apart from the actual commodity.
Name Utopian wear come about because I need a name that wasn’t limiting my business to a particular gender since I knew I would do both genders at some point.
“So after my research I decided to start working on my business immediately while still in Mombasa I remember it was Saturday 2nd march 2019 — I was seated at Moorings Mtwapa, it is a floating restaurant, such a beautiful place to visit. I started by looking for a name for my business that’s the day Utopian wear came to be. I remember I printed my bags business bags and business cards while still at Mombasa.
I was super excited all I did was look forward to getting back to Nairobi and immediately start working. Time moved so fast I found myself back in Nairobi 1st of April getting here I got confused I needed start all over by looking for a place to settle since I had moved out from my previous place as I left for Mombasa. Luckily my cousin allowed me to stay at her place for a while am forever grateful to her. It’s this time I took advantage to work on my business I went and bought stock but funny enough I had not known who I was even coming to sell to.
I introduced my business again online and I started posting, I realized I need space too where my clients would access easily, I had a friend who owned a stall at Imenti house I approach her seeking space and thank God she agreed to it. I thank God for her. From April we’ve gradually grown we’ve introduced our female apparel and we trust all goes well.” Rosemary narrated to our Newsline reporter.
Before we concluded this interview we sought to know her education background. “I went for primary school at Tetu Girls’ Primary School, then high school at Chinga girls both at Nyeri County. Am currently studying special needs education at Kenyatta university”. Rosemary answered.
E-mail address Utopiangood@gmail.com
Online shop www.utopianwear.co.ke
Contact 0759280536/ 0712721318.