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StarTimes to Upgrade Subscriber Bouquets in Retention Strategy

Pay Television Company StarTimes Media has announced an ambitious subscriber retention strategy that will see more local content available on the platform. At the same time, subscribers on both terrestrial and satellite platforms will now get automatic upgrades to higher bouquets at the cost of a lower bouquet for the first two weeks upon renewal of their monthly bouquet of choice.

The digital television company is set to introduce three fresh local shows during the festive period namely Next Superstar, Nira and Paper boat which will be available on Rembo TV, the broadcaster’s exclusive local content channel.

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While making the announcement, StarTimes Regional Director of Marketing Mr. Aldrine Nsubuga noted that in addition to the fresh local content, for every monthly subscription made on the Nyota bouquet, subscribers will access Basic bouquet for the initial two weeks, subscribers enrolling to Basic will also qualify for the automatic upgrade to Classic for the first two weeks at no extra cost.

“We acknowledge the need to progressively grow value for our subscribers which has advised our new campaign to offer them access to more premium channels at the cost of lower bouquets while still increasing our investment in local productions key in not only being competitive on price but also with the premium local content that will be available on our platform moving forward,” noted Mr. Nsubuga.

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Nova bouquet Subscribers on the satellite television platform will also access the upgrade service where they will be upgraded to Smart bouquet for the first two weeks while Smart bouquet subscribers will be upgraded to Super bouquet as Super subscriber’s access ten extra days for every monthly subscription made.

StarTimes has also extended a 25% price drop for the company’s terrestrial and satellite set top boxes. The company’s terrestrial pay television set top boxes will now retail at Ksh 1,499 down from Ksh 1,999 inclusive of one month classic bouquet subscription while satellite Combo full kit comprising of a decoder, dish and accessories will now retail at just Ksh 2,999 down from 3,999 inclusive one month super and classic bouquet subscription.

StarTimes digital television sets will also see their retail price drop by between 10 to 15%, with the 24 inch set with CUM slot now retailing at 11,999; 24 inch set with CUM card, smartcard + Super bouquet will now retail at Ksh. 13,499. 32 inch digital TV with CUM slot will now retail at Ksh. 14,999 while the 32 inch TV with CUM card, smartcard and two months Super bouquet will retail at Ksh. 16,499.

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The 43 inch digital television sets with CUM slot will now retail at Ksh. 27,999; the 43 inch TV with CUM card, smartcard and two months Super bouquet will retails at Ksh. 29,499 while the 55 inch Smart digital TV will retail at Ksh. 69,999.

“The product discounts will run from November to 15th January 2020 while the subscription upgrades will run till 31st January 2020 during which period we believe we will experience increased subscription renewals while attracting more subscribers on our platform as Kenyans take advantage of the product discounts,” concluded Mr. Nsubuga.

About Edwin Ochieng

Edwin Ochieng is living true to the calling of Journalism, He is passionate about issues of Business and Politics. Edwin Ochieng is a graduate from St Paul University and East African School of Media Studies (EASMS).

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