The fact that it never changes and never bend to the whim of trend-means that Hennessy exists in a realm beyond fashion and being in the business for more 250 years shows that it has learnt the market trend.
According to Mr Alexandre Helaine, Market Manager Eastern Africa Moët – Hennessy gearing up to the Hennessy X.O 150 years celebration.
He said that each drop of Hennessy X.O is an invitation to awaken the senses thanks to a meticulous blending process.Its a cognac of time-honored consistency.
He added that Hennessy has shined around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries.
“I’m always happy to enjoy a glass of Hennessy X.O. And I’m enjoying it in various ways depending on the occasion. Before dinner I have an X.O on ice. With meats or dessert, it’s always X.O neat. It has that versatility,”he said.
Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.
He maintained that,the brand is the market leader due to its consistency and well maintained blending process by a team of experts who have been in the business for long.
“We’ve never taken shortcuts. That’s what gives Hennessy X.O its iconic dimension,”he said adding that kept they have kept the same characteristics and quality, that have been making blend for a century and a half.
He added that at Hennessy, they are always looking to the far horizon, which makes it possible to preserve quality year after year.
“In continuing to work and pursue that path of consistency in choosing potential material that are well chosen and they can comfortably say that what they are doing today will, we’ll done tomorrow, and the day after. Forever.”.