20X Entrepreneur Mobilises Partnerships to Connect Artisans with Kenya’s Housing Goals

Business sales accelerator firm – 20X Entrepreneur, has launched the ‘Chanuka, Jipange na Opportunities’ initiative in an effort to bridge the gap between Kenya’s informal sector and the government’s Affordable Housing Program (AHP).

This program aims to equip artisans, suppliers, and construction professionals in the Jua Kali sector with the tools and knowledge they need to thrive in the housing value chain.

With a target of engaging over 4,000 participants across seven counties by early 2025, the initiative is set to create lasting economic impact and foster trust between local communities and policymakers.

In an effort to achieve this, 20X Entrepreneur is actively seeking partnerships with financial institutions, manufacturers, insurance companies, and other stakeholders to scale the impact of this initiative.

Partners will benefit from significant brand visibility, data-driven insights, and direct engagement with a largely untapped market.

“We invite organizations that share our vision of economic empowerment to join us in making this initiative a success,” added Eunice Maina. “Together, we can unlock opportunities for thousands of Kenyans and contribute to the country’s economic resilience.”

Kenya faces a significant housing deficit of 2.5 million units, with the government targeting to build 100,000 affordable housing units annually. Despite these efforts, many local artisans and suppliers remain disconnected from the value chain due to lack of visibility, limited public awareness, and negative perceptions about the AHP.

“The Jua Kali sector employs over 80% of Kenya’s workforce but remains underserved in terms of access to financial products and growth opportunities,” said Eunice Maina, CEO of 20X Entrepreneur. “Through this initiative, we are creating a platform that not only addresses these gaps but also inspires a new narrative of empowerment and possibility for Kenya’s informal sector.”

The pilot phase of the program has already kicked off with successful training sessions in Embu County, where over 150 SMEs and artisans participated, and Nakuru County, which saw over 200 attendees.

The next training session is scheduled for January 16th in Machakos County. Subsequent weekly sessions will be held in Mombasa, Nairobi, Eldoret, and Homabay.

Each event will bring together local artisans, suppliers, contractors, and community leaders to explore opportunities within the housing value chain, connect with manufacturers, and learn about financial products designed for their businesses.

To facilitate the creation of a comprehensive database of participants, 20X Entrepreneur has partnered with Bingwa.co.ke and The Federation of Jua Kali Associations for mobilization and registration.