Cooperative Bank of Kenya has been recognized as the first runner-up for the Best Product Relaunch Campaign at the Marketing Society of Kenya (MSK) Awards for its innovative YEA-Life Ijipe Campaign.
The award honors the bank’s YEA-Life Ijipe Campaign, which is designed to cater to young people aged 18-35 with the Young Ennovators Account (YEA).
The bank made the announcement through its social media platforms, sharing the news with its followers and celebrating the achievement.
In the posts, Coop Bank emphasized the impact of the YEA-Life Ijipe Campaign, which focuses on empowering Kenya’s youth by offering them modern banking solutions designed to support their financial growth.
“A great way to wrap up 2024! We won 1st Runner-Up for Best Product Relaunch Campaign at the MSK Awards for the YEA-Life Ijipe Campaign (Young Ennovators Account for 18-35 yr. olds). This award highlights our ongoing commitment to using technology and innovation to deliver efficient and modern banking solutions. Click Here to download YEA and join the movement,” the bank stated.
The YEA-Life Ijipe Campaign has been a key part of Coop Bank’s strategy to connect with the younger demographic, encouraging them to embrace financial independence and explore new ways of managing money.
The campaign leveraged digital platforms, creative storytelling, and interactive features to engage young people, resulting in a significant increase in account sign-ups and brand engagement.
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