Coca-Cola Strengthens Trade Relations in East Africa, Affirms Commitment to Regional Hub

Beverage company Coca-Cola has pledged to collaborate with the government and other private sectors in the country so as to propel the economic metamorphosis of the region.

Speaking during the 4th American Chamber of Commerce (AMCHAM) business summit, the president of Coca-Cola Africa, Luisa Ortega, said the collaboration will be beneficial for both U.S. and East African businesses.

“We are a global company, operating as a local business. This means we have a major local economic and employment multiplier effect in the communities we serve. When a consumer buys one of our beverages, it was likely made by local employees in a local manufacturing facility using ingredients and packaging sourced locally, and distributed by a local retailer,” she said.

The summit, which saw the attendance of over 1500 delegates, covered a wide range of topics, including economic development, including shaping the future of U.S.-East Africa trade and investment relations, inventive approaches to drive positive change and a more sustainable and resilient future, digital transformation, and climate action.

Furthermore, Luisa stressed that the company’s presence has played a pivotal role in job creation in the country, leading to local economic development.

Acknowledging Kenya’s continued commitment to partner with the company, Luisa expressed his commitment to reinforce the already strong trade relations.

“With Kenya as our regional hub, we are proud of our long-standing commitment to the region. Partnering with AMCHAM to create this platform for dialogue between private sector leaders, governments, and industry players is a natural extension of that commitment. We believe strong trade relations are key to growth across East Africa.”