The Cooperative Bank of Kenya has taken a significant step towards supporting potato farmers in the country by forming a partnership known as the “Potato Consortium.”
This consortium brings together various key players in the agricultural value chain, all of whom possess domain expertise in potato production. The aim of this collaboration is to ensure a seamless and high-quality farm-to-plate value chain for potatoes, encompassing everything from seed quality to farmer financing.
This development is a major breakthrough for potato farmers, particularly as it sets the stage for the inclusion of Kenyan potatoes in the renowned multinational food giant, KFC’s menu. Notably, last year, KFC faced a potato shortage in its Kenyan outlets due to delays in overseas supplies. Consequently, the company was compelled to offer alternative food options to its loyal customer
Read also:Cooperative Bank Expands Presence in Meru with Second Branch Opening at Greenwood Mall
With the establishment of the Potato Consortium, spearheaded by the Cooperative Bank in collaboration with the County Government of Nyeri, and joined by consortium partners Yara E.A, Bayer E.A, and Agrico PSA, the situation is about to change.
The first demonstration farm for the Potato Consortium was recently established in Kieni sub-county, Nyeri.
The Cooperative Bank, together with its consortium partners, witnessed the harvest of the potatoes in this demonstration farm, marking an essential milestone in the journey towards a comprehensive and quality-driven potato value chain.
More Stories
Festive Deals: OPPO Customers to Enjoy Cashback and Discounts Through LOOP DFS Collaboration
OPPO Breaks New Ground with World’s First On-Device MoE AI
Co-operative Bank Reports Kshs. 26.8 Billion Profit Before Tax for Q3 2024