EABL Introduces Nairobi Summer Luxury Ale and Don Julio 1942 in Kenya

EABL, the leading branded alcohol business beverage company, today announced the introduction of Nairobi Summer, a luxury Belgian Ale brewed at its Microbrewery.

Also introduced into the market is Don Julio 1942, the world’s most luxurious tequila. The announcement of the two products was done at an event hosted at the Microbrewery for the company’s key trade partners, offering an immersive experience and sampling opportunity.

Nairobi Summer is a Belgian Pale Ale that promises to captivate the discerning beer enthusiast. Crafted with premium malt, a blend of choice hops and water from Kenya’s mountain ranges, this 5% ABV golden ale offers a light yet flavourful drinking experience.

Its moderate maltiness and mildly fruity notes create a fresh brew, perfect for pairing with rich dishes or simply enjoying on vibrant occasions. Nairobi Summer is a tribute to the capital city and its remarkable people.

Don Julio 1942 represents the pinnacle of tequila craftsmanship, a tribute to the year Don Julio begun his tequila making journey.

Each bottle represents his passion and dedication, aged for a minimum of two and half years in American white oak barrels to achieve its signature rich, smooth flavour profile with notes of warm oak, vanilla, and roasted agave.

With its rich caramel and chocolate aroma and an unparalleled complexity of flavour, it is poised to redefine the Kenyan tequila landscape.

Joel Kamau, the Commercial Director – EABL said, “We are proud to unveil Nairobi Summer, an ale that captures the essence and energy of our vibrant city.

Our team has meticulously crafted this Belgian Pale Ale to deliver a refreshing, flavourful experience that pairs perfectly with Nairobi’s diverse social scene. We believe Nairobi Summer will quickly become a favourite among the discerning ale drinkers, offering exceptional quality at a price point of 350/= RRP. This launch represents our commitment to innovation and delivering premium products that resonates with our consumer. “

“The Don Julio 1942 is more than just a premium spirit; it is an indulgence.  It is the embodiment of luxury, a toast to life’s monumental experiences. With its rich caramel and chocolate aroma and an unparalleled complexity of flavour, it is poised to redefine the Kenyan tequila landscape. This addition to our portfolio is a testament to our relentless pursuit to introduce luxurious products into the market. Priced at Ksh32,000/= RRP, we are confident in our ability to compete effectively in the luxury spirits market, “concluded Kamau.

EABL is confident that both products will not only enhance the portfolios of its trade partners but also contribute to the growth of their bottom lines.

The company’s dedication to innovation and excellence continues to drive its expansion and solidify its position as the leader in the alcoholic beverages industry.