William Ruto’s strategy to win the Kenyan presidency likely included a combination of the following elements:
- Building a coalition of political and ethnic support: Ruto likely sought to build a coalition of political allies and ethnic groups who would support his presidential bid. This involved cultivating relationships with key political figures and groups and securing their support.
- Establishing a strong campaign organization: Ruto likely built a robust campaign organization with a clear structure and roles for key individuals, including campaign managers, strategists, and political activists.
- Mobilizing voters: Ruto likely used a variety of tactics to mobilize voters, including public rallies, media appearances, and social media campaigns.
- Promoting his political platform: Ruto likely presented a clear political platform that resonated with voters and differentiated him from other candidates. This could include his vision for the country, policies he would implement, and his track record as a public servant.
- Outreach to undecided voters: Ruto likely targeted undecided voters, particularly those in key swing states, to build support for his presidential bid.
These strategies, along with others, likely contributed to Ruto’s efforts to win the Kenyan presidency.


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