Mac cosmetics introduces studio fix every-wear all-over face pen to the Kenyan market

MAC Cosmetics hosted a series of exciting in-store activations across Nairobi to announce the highly anticipated addition to their Studio Fix lineup: the Studio Fix Every-Wear All-Over Face Pen.

These activations took place at the different MAC Stores in Sarit Centre, Village Market, and The Junction Mall, collaborating with influential personalities from the beauty industry.

The Studio Fix Every-Wear All-Over Face Pen is a game-changing product that caters to every shade and style. Available in an extensive range of 33 shades, this innovative high-control face pen seamlessly combines the benefits of foundation and concealer. Its advanced formulation provides transfer- and waterproof coverage, granting users control, comfort, and impeccable results.

The Studio Fix Every-Wear can be used with a simple pen click for spot-concealing or all-over coverage. The formula effortlessly delivers immaculate coverage with a natural matte finish that lasts approximately 36 hours, ensuring a crease-free and cake-free appearance.

MAC’s Sub Sahara Africa Marketing Manager, Siphesihle Ngalonkulu, “We are thrilled to have the Studio Fix range reach the Kenyan market. This revolutionary product combines convenience and precision, allowing our customers to achieve their desired fresh and flawless look. We are confident that our customers will love the seamless application, natural matte finish, and the added benefits of hydration and protection.”

The fine fluid texture of the Studio Fix Every-Wear All-Over Face Pen melts onto the skin, creating a second-skin feel. This is made possible by a powerful blend of ingredients, including hydrating hyaluronic acid, energizing caffeine, and protective vitamin E.

It offers impeccable coverage and nourishes the skin, increasing hydration levels by 44% immediately and up to 53% after just one week of use.

The Studio Fix Every-Wear All-Over Face Pen provides versatility and adaptability, allowing users to click it on, tap it in, and build it up according to their needs. Whether correcting discoloration, camouflaging dark circles, or elevating your contour, this product is designed to match your flexibility and creativity