New Ashok Leyland 12-Tom Boss and 2-Ton Phoenix Enters The Kenyan Market

Deluxe Trucks & Buses E.A. Ltd, the official authorized distributor of Ashok Leyland trucks and buses in Kenya, officially launched the all-new Ashok Leyland Boss 1218 and the Phoenix, at an event held at the Deluxe Trucks and Buses showroom, located along ICD road, off Mombasa Road, Nairobi.

These vehicles are an addition to the current Ashok Leyland product range which includes; the popular 2518il tipper and the 9016.

Speaking at the event, Naresh Leekha, Managing Director of Simba Corp, said, “Today marks a tremendous milestone, to the 53-year history of Simba Corp Ltd. We are celebrating the grand opening of Deluxe Trucks & Buses Ltd, alongside, the launch of the Boss 1218 and the Phoenix, both of which will come with the industry’s first, 5 Year, or 500,000km Warranty.

This is a testament to the faith we have in our product and also a long-standing commitment to our customers, that we have them covered.”

“Kenya is a strategic market for Ashok Leyland in the African continent as this is the headquarters of the East Africa operations. We are happy to launch the all-new Phoenix, which we have tried and tested on more than 50,000 km of Kenyan roads, within the past year. We see great opportunity in the market and we look forward to growing our business in Kenya.” said Sachin Dasharath, Head Of Africa Business Ashok Leyland

“We are proud to be partnering with a strong brand such as Ashok Leyland, flagship of the Hinduja group, the 2nd largest manufacturer of commercial vehicles in India, and the 4th largest manufacturer of buses in the world. This partnership will have the Ashok Leyland trucks assembled locally at our AVA plant in Mombasa, making sure they are built tough and customized for the Kenyan terrain,” said Adil Popat, Executive Chairman of Simba Corporation.

On her part, the chief guest, Her Excellency Ms. Namgya Khampa, High Commissioner of India, praised the partnership between Ashok Leyland and Deluxe Trucks and Buses. “This partnership shows the good relationship that Kenya has with India and we are looking forward to continuing to enhance trade between both countries. As India, we have been growing our manufacturing base and are on hand to help transfer those skills and especially in automotive industry.”

“We are proud to launch these vehicles as they will enable us to service our customers in key market segments. The Boss 1218, is a powerful medium-duty truck that comes with a 6-cylinder turbocharged engine, which produces 180 Horsepower and enables it to carry up to 10 Tonnes with ease. Whereas the Phoenix is a fuel-efficient, last-mile delivery pick-up with a 1.5 liter, 3-cylinder, turbocharged engine that enables it to carry up to 2 Tonnes.”

“Both vehicles come with a 5 Year or 500,000 km Warranty and are available with up to 95% financing from our various financial partners. The Boss 1218 goes for KES 4,400,000 whereas the Phoenix goes for KES 2,378,000. These prices is valid while stocks last,” said Ameet Shroff, Managing Director of Deluxe Trucks & Buses E.A. Ltd.