In a rapidly growing market where real estate prices seem to only climb higher, Cledun Realtors Ltd has emerged as a transformative force, making homeownership and land investment more accessible for many Kenyans.
With a focus on affordable properties across key locations like Thika, Nairobi, Makutano, and Laikipia County, the company is reshaping how people think about real estate.
We sat down with Cledun’s CEO, Clement Waweru, to discuss their journey, mission, and how they are changing the face of real estate in Kenya.
Question: Clement, congratulations on Cledun Realtors Ltd being named the Fastest Growing Land Selling Company in 2024! What does this award mean for you and the company?
Thank you! This award is a great honor and a testament to the hard work and dedication of our entire team.
For me personally, it represents the validation of our vision and strategy. When we started Cledun Realtors Ltd, we knew that the demand for affordable land was growing, and we positioned ourselves to meet that need.
Being recognized as the fastest-growing land selling company is a huge milestone, and it motivates us to continue delivering value to our customers. It shows that our approach is resonating with people, and we’re excited to build on this momentum.
Q: Cledun Realtors Ltd specializes in selling land. How has the company been able to stand out in such a competitive market?
Clement Waweru (CEO):
One of the key factors that set us apart is our focus on affordability and customer satisfaction. While many real estate companies sell both homes and land, we’ve chosen to specialize in land because we believe it’s a fundamental asset that provides long-term security and growth potential.
We’ve also worked hard to identify areas with high potential for future development, like Thika, Makutano, Laikipia, and certain parts of Nairobi.
These areas offer affordable land, and we ensure that the land we sell is not only a good investment today but will also increase in value over time. Our customers trust us to provide transparent, reliable, and high-quality land options, and that’s been key to our growth.
Q: Why is land ownership such a significant part of your business, and what do you believe makes it so important for the people you serve?
Clement Waweru (CEO):
Land ownership is the foundation of wealth in Kenya. It offers people the opportunity to build homes, start businesses, or simply secure their future. However, for many, purchasing land has been a distant dream due to high prices or lack of financing options. At Cledun, we’ve made it our mission to make land ownership accessible to everyone, particularly people from middle and low-income backgrounds.
We believe in offering prime land in emerging areas that are not only affordable but will appreciate in value. This means that our clients are not just buying a piece of land—they’re making a sound investment for their future and potentially that of their families. We’re giving people the opportunity to build a legacy.
Q: Cledun Realtors Ltd operates in several areas, including Thika, Nairobi, Makutano, and Laikipia. What makes these regions ideal for land investment?
Clement Waweru (CEO):
Each of these areas presents unique opportunities. Thika, for instance, is experiencing rapid growth as more people relocate from Nairobi due to its proximity and affordable living options. Similarly, Nairobi’s peripheral areas are becoming increasingly attractive as people seek affordable land closer to the city without paying premium prices.
Makutano and Laikipia County are emerging as new hubs for investment, with expanding infrastructure and growing industries. These areas have a lot of untapped potential, and we’ve made it our mission to identify prime land in these regions. When you buy land here, you’re not just securing property; you’re securing your stake in a region that is poised for significant growth.
Q: Winning the Fastest Growing Land Selling Company award is a huge achievement. What do you think has driven this growth, and how do you plan to maintain it?
Clement Waweru (CEO):
Our growth can be attributed to several factors. First, our commitment to providing affordable and high-quality land in prime locations has resonated with customers. Secondly, we’ve made the buying process as seamless as possible, offering flexible payment plans that cater to different financial needs.
Another factor is our transparency and honesty in every transaction. People trust us because they know we have their best interests at heart. We also listen to our clients, ensuring that we offer land in areas that meet their needs and budget.
To maintain this growth, we’re focusing on expanding our portfolio and ensuring that we continue to offer land that is not only affordable but also strategically located for future growth. We’re also investing in technology to streamline the buying process and improve our customer service.
Q: Clement, as a leader, what would you say to someone who’s considering buying land but might be hesitant due to financial concerns or uncertainty in the market?
Clement Waweru (CEO):
I would tell them that land is one of the most stable investments you can make. While the real estate market can fluctuate, land has always been a secure asset, particularly in the long term. At Cledun, we help ease the financial burden by offering flexible payment plans, and we guide our customers every step of the way to ensure that they make informed decisions.
If you’re unsure, start small. We have options that cater to a range of budgets, and with the right guidance, you can gradually build your investment portfolio. Land ownership is a journey, and we’re here to make that journey as accessible and stress-free as possible.
Q: What’s next for Cledun Realtors Ltd? What are your future plans for expansion?
Clement Waweru (CEO):
We’re focused on continuing our expansion into more regions across the country.
There are several untapped areas where land prices are still relatively affordable, and we want to be at the forefront of unlocking those opportunities for our clients. We’re also working on more partnerships with financial institutions to provide even more affordable financing options.
As we grow, we’re also enhancing our customer experience by investing in technology that makes buying land easier and more efficient. Our goal is to continue leading the way in making land ownership accessible to all Kenyans, regardless of their income level.
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