Samsung Partners with OBS and Orange to Deliver Seamless 5G Experience for Paris 2024 Olympics

Samsung is set to enhance the viewing experience for fans of the Paris 2024 Olympics with a groundbreaking deployment of 5G technology, aimed at providing seamless connectivity and immersive real-time access to the events.

This initiative, in collaboration with Olympic Broadcasting Services (OBS) and telecommunications giant Orange, promises to revolutionize how fans around the world experience the Games.

For the sailing competitions in Marseille, Samsung will install its state-of-the-art Galaxy S24 Ultra on each competition boat. This innovative approach allows fans to experience the thrill of the race alongside their favorite Olympians, virtually placing them in the heart of the action.

Tackling Technological Challenges

Deploying this technology posed significant challenges, necessitating months of rigorous research, development, and testing. The collaboration between Samsung, OBS, and Orange focused on ensuring high video quality and connectivity performance in various marine conditions, which can range from extremely windy with large waves to very hot and sunny.

To address these challenges, Samsung utilized the Galaxy S24 Ultra’s advanced optical image stabilization (OIS) features to maintain steady and clear video footage despite the boat’s movement and harsh environmental conditions. Additionally, they increased transmission power and strategically installed relay towers on chase boats to guarantee a seamless livestream experience for viewers.

Strategic Collaboration

Yiannis Exarchos, Chief Executive Officer of OBS, expressed excitement about the partnership, emphasizing its potential to transform the viewing experience of the Games. “As host broadcaster of the Olympic Games, we’re incredibly excited about this partnership with Samsung which will allow a truly original perspective of Paris 2024, evolving the way in which fans will experience the Games,” Exarchos said. “Samsung’s latest mobile innovation will allow millions of fans around the world to live and breathe the spirit, action, and emotion of the Opening Ceremony and sailing competitions alongside their favorite athletes in real-time.”

The partnership highlights a shared commitment to enhancing spectator experiences through cutting-edge technology. For Orange, this collaboration also demonstrates the capabilities of its robust 5G network, ensuring the high demands of live streaming high-definition content are met without interruption.

A New Standard for Sports Viewing

Samsung’s initiative represents a significant leap forward in the broadcasting and viewing of major sporting events. By leveraging the power of 5G and advanced mobile technology, Samsung and its partners aim to provide a more immersive and interactive viewing experience than ever before. This technological advancement ensures that fans are not merely watching the competitions but are virtually part of the event, sharing the same vantage points as the athletes.

The success of this project could pave the way for similar technological integrations in future sporting events, setting a new benchmark for audience engagement and interaction. As the world eagerly anticipates the start of the Paris 2024 Olympics, Samsung, OBS, and Orange are ready to deliver a groundbreaking experience that will set a new standard for sports broadcasting.