Spotify’s EQUAL Program for August Spotlights Babalwa M

Spotify has announced sensational Amapiano vocalist Babalwa M as the EQUAL Artist for August this year. Babalwa M’s musical prowess, her contributions to the South African music industry, and her advocacy for women’s voices in the region make her a well-deserved recipient of this recognition from Spotify.

Babalwa M, known for her vibrant performances, compelling lyrics, and soulful voice, has rapidly risen to prominence. Her music blends Afro-pop and Amapiano, exploring themes of empowerment, love, and resilience. Her inspirational sounds resonate deeply with listeners.

Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, said: “We are elated to spotlight Babalwa M as our EQUAL Artist for August. Babalwa’s incredible talent and her dedication to empowering women through her music and advocacy make her an inspiring role model and ideal selection for the EQUAL program this month. Her music not only entertains but also uplifts and unites, reflecting the very essence of what our EQUAL program stands for.”

A multi-award-winning musician and songwriter, Babalwa M draws inspiration from personal experiences and societal issues. Her versatile style has led to collaborations with international artists, allowing her to blend her sound for a global audience. This has significantly amplified her influence and expanded her reach.

“For centuries, women have been fighting for their rights and creating spaces to thrive, often surpassing the standards set by men. I am the Babalwa M my supporters know and love today because of those trailblazers who fought for our place in this world, allowing me to be a successful, career-driven woman. I embrace the idea of owning my space without concern for who might be ahead of me”, Babalwa M proudly said.

Spotify’s EQUAL program is dedicated to amplifying the voices of women artists globally, ensuring they receive the recognition and support they deserve. By spotlighting female artists like Babalwa M, Spotify aims to foster gender equity in the music industry and celebrate the diverse talents of women around Africa.

“My mission is to hold the door open for other women, allowing for an environment where we no longer view it as men versus. women but as an open industry that lets everyone live and work together in fairness and collaboration”, Babalwa M concluded.

We sat down with Babalwa M to learn more about her and her music:

1. What is that one surprising thing your fans might not know about you?  

What my supporters don’t know about me is that I’m a huge Kwaito fanatic, however I often feel that being an Amapiano artist—or an artist within any specific genre—comes with the challenge of being boxed in.

People tend to assume we only focus on that one genre. However, the music I listen to constantly inspires me to explore and create new sounds. I love diving into what other artists have to offer.

I’m inspired by industry greats like Mdu and Lebo Mathosa, who have made massive contributions to the South African music scene. But my influences don’t stop there—I also draw inspiration from artists like Doja Cat and Billie Eilish. Their melodic styles deeply resonate with me and play a significant role in shaping my own musical style.

2. When did you realise that making music was in your destiny and what is your WHY for pursuing this craft?  

My entry into the music scene was very unorthodox, because I was just trying my luck and having fun with another interest of mine – singing.

My partner wasn’t even aware that I could sing and we had been together for quite some time. However I am grateful for Covid-19 with all its complications and how it forced us to find other ways of keeping entertained during trying times, and I was extremely lucky because my partner was a producer that I could just have fun with and experiment my music interests with.

Music became more evident that it was my calling and the best choice I had made when I took a chance in actually sharing my music with the public and it was received so well.

It caught me by great surprise but certainly affirmed that I was headed in the right direction, especially for someone who approached this whole music thing as a mere experiment at the time.

Since then, music has been my get up and go, & I’ve found great fulfillment in sharing my stories and my voice through my art and it’s additionally become a way of life. Looking back now, my only regret is not having started sooner. I couldn’t fathom a life without Umculo.

3. Which African songs or artists did you grow up listening to? 

Lebo Mathosa, M’du and the likes.

 4. To someone who has never heard your music, how would you describe the sound, tone, and style?  

My sound is melodic. I take pride in crafting music that’s both emotive and relatable. Knowing that I’ve created something that resonates with my supporters and new listeners alike fuels my passion. If it’s smooth-sounding and gives off feel-good vibes from the start of the song, it’s a Babalwa M ensemble.

5. Any advice for someone dreading following their dreams?  

 Don’t hesitate! I dreaded my start, and now my only regret is not having begun sooner. There’s no right or wrong way to pursue your dreams and aspirations—what matters is taking that plunge, as it could be the best thing you ever do. There’s nothing more fulfilling than turning your passion into your career.