Visa and Naivas had announced a strategic partnership for loyalty cards

By :Anne Nyambura

Visa, a world leader in digital payments have signed an Memorundum of Understanding with Naivas Supermarket, Kenya’s largest retailer, to develop a co-branded loyalty card.

This innovative collaboration aims to enhance the shopping experience for Naivas customers by providing value-added benefits and rewards.

The co-branded loyalty card, a first-of-its-kind in the Kenyan retail sector, will combine the convenience and security of Visa’s digital payment solutions with the benefits of Naivas’ customer loyalty program.

The cardholders will have the opportunity to earn loyalty points for every purchase made at Naivas Supermarket and other participating Naivas partners, which can be redeemed for future discounts and special offers.

Speaking during the signing of partnership Naivas Chief of Strategy Andreas Von Paleske said the loyalty program which Naivas have aptly dubbed as the Reward Card, is a way of appreciating it’s customers and telling them asante for choosing us.
“Our mission is to provide an affordable world-class shopping experience to our customers, and we are always looking for ways to further enhance the customer offer. This partnership provides us with an opportunity to do that, and customers will be able to use this card with fact one can now use this card to shop in millions of locations worldwide, it does not get any more global than that”.Von Paleske stated

In addition to earning and redeeming points, cardholders will also enjoy other advantages such as:
Installments payments: Buy now pay later.

Contactless Payments: The card allows for contactless payments, providing a safer, faster, and more convenient way to pay.

Global Acceptance: As a Visa card, it will be accepted at millions of locations worldwide, both online and offline.

Secure Transactions: The card comes with Visa’s advanced security technologies, offering peace of mind to customers.

In his remarks Chad Pollock, Vice President and General Manager, Visa East Africa said collaboration with Naivas Supermarket is a significant step forward in mission to enable seamless, secure digital payments for everyone, everywhere.

“We are thrilled to bring this unique offering to consumers in Kenya which will allow all Naivas customers to have access to a global, reliable, and secure digital payment option in the form of a Visa card. By making digital payments more accessible, we are helping to bridge the financial divide and paving the way for a more inclusive society. We look forward to the positive change we can bring together” Chad Pollock added

The co-branded loyalty card will be available in all Naivas Supermarkets across the country in the coming months.